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Practical info for exhibitors

The Expo is open for conference guests only.  Due to Covid-19 we do not have the open day for public this year.

Exhibition booths:

The assigned booth is only floor space with access to electricity and wireless internet (Wi-Fi). Exhibitors themselves have to provide the items (chairs, tables, back walls, multi-links, markings and other items ) they want in the exhibition booth. Equipment can be rented from several companies in Iceland such as Merking, Recon Sýningakerfi and other companies. If you need stronger electricity (price 35.000 ISK) or LAN connection (price 5.000 ISK)  in your booth (not only wif-fi) you have to order before May 20th at This email address is being protected from spambots. You need JavaScript enabled to view it.

Exhibitor floor space size are approximately and max:

  • Platinum = 6*2 meters
  • Gold = 4*2 meters
  • Silver = 3*2 meters
  • Startup = 1*1 meters

Please make sure you do not take more space and since the area in Grand hotel is not the same for all booths we reccomend that you try to fit as good as possible in the space you chose.  And never use more than 2 meters depth at most in your booth. If you are in front of EXIT you must make sure that your booth can easily be moved in case of evacuation. 

UTmessan is a computer and technical exhibition and exhibitors are encouraged to provide fun technical stuff rather than sweets and food. Having quizes and games related to technology is more fun and makes people want to stop and hear about technology rather than just give candy. If you bring refreshments such as candy to offer in your booth we ask you to try to keep packaging to a minimum to reduce junk and also to keep the exhibition area tidy. Items that can cause mess like popcorn are not allowed. It is recommended to give more technical stuff than candy. If you want to buy refreshements or alcoholic drinks from Grand hotel, please contact This email address is being protected from spambots. You need JavaScript enabled to view it. 

Exhibitors must take each other into account and limit loud noise and show professionalism in communicating with other exhibitors.

The floorplan in the Expo area is here.

Time scedule:

Setup of booths in the exhibition area is on Tuesday May 24 from 9 - 16.
Security guards will be in the area during the night but everyone should take with them small objects, that can easily be stolen, when the area is closed. Don't leave them unattended during the day.
Booths should be taken down on Wednsday May 25 after 19 o'clock - NOT before that. Please do not leave trash in the area and leave the space as clean as possible.

The exhibition opens formally in the first conference coffee break but you are welcome to open when the breakfast starts at 8:30. UTmessan is only open for conference guests. 

Here is the conference agenda: https://www.utmessan.is/heildardagskra/fyrirlesarar.html

Conference and EXPO passes:

There are 2 kinds of passes that are included in the exhibition sponsorship includes the following number of passes:

  • Platinum - 6 conference passes and 4 EXPO passes
  • Gold - 4 conference passes and 3 EXPO passes
  • Silver - 1 conference passe and 2 EXPO passes
  • Startup - 2 EXPO passes

Conference pass includes access to conference rooms, exhibition area, coffee, lunch and UTmessan party. Exhibitors must register everyone who is going to attend the conference in this registration form (also for the passes that are included with the sponsorship). Do this as soon as possible before the conference is sold out. We are expecting 600-800 conference guests.

EXPO pass includes access to exhibition area, coffee, lunch and UTmessan party (not access to the conference rooms). This pass is registered to the exhibitor/company. It is valid for the holder and can therefore switch between shifts in the booth during the day. If Exhibitors want more EXPO passes than is included in the sponsorship they can buy extra EXPO passe. Expo passes should be picked up on Tuesday May 24 when the booth is setup (can also be picked up on Wednsday morning).  If you want to buy extra Expo passes please order them in this form

People working in the booth must have either Conference pass or EXPO pass to have access to the EXPO area.

If you want to update the information about your company here - please send us a line

Conference Guests Info - Lead Collection:

Conference guests at UTmessan will have a badge with their information in a QR code.  The QR code is a “Business card” of the vCard 3.0 standard and contains information about guest name, company and email address.

Exhibitioners can scan this QR code (with the guest's permission) to gather information electronically about their booth visitors. You can f.ex. scan the QR code with a cell phone and then save the information into the contacts list on the phone or download a "Badge Scanner" app to scan QR codes and collect contact information. You can use from badgerscan.com - or whatever you choose. 

Here is an example of the QR code on conference guest badges:

QR code example