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Sponsors and Exhibition Opportunities

UTmessan is one of the largest IT events in Iceland. The event consists of Conference and Exhibition and is a two-day event.

On Friday is a Conference with many tracks for IT specialists and people working or interested in tech and Expo for conference guests. At the end of the conference day, the UT awards will be presented at a special ceremony. On Saturday the Expo is open to the public where families and individuals enjoy a day in the tech world. Hopefully UTmessan generates interest in tech for the younger generation and we see a significant increase in those who choose tech as their future work area.

All major computer and technology companies in Iceland along with their partners display the latest technology and tools along with software and more related technology. UTmessan has been held since 2011 and is one of the largest IT events in Iceland. UTmessan is held by Sky, The Icelandic Computer Society.

Companies in the Expo area are obligated to be on both days and help us get more people interested in tech.


Information about prices and dates will be sent out in time.



4 spaces
  • 16 m2 Expo space (8*2m) on 1st floor
  • Logo & link on website
  • 4 Expo passes
  • 6 Conference tickets
  • Advertised as a Platinum Partner
  • Representative in the local committee



10 spaces
  • 10 m2 Expo space (5*2m) on 1st floor
  • Logo & link on website
  • 3 Expo passes
  • 4 Conference tickets



20 spaces
  • 6 m2 Expo space (3*2m) on 1st floor
  • Logo & link on website
  • 2 Expo passes
  • 1 Conference ticket



15 spaces
  • 6 m2 Expo space (3*2m) on 2nd floor
  • Logo & link on website
  • 2 Expo passes



10 spaces
  • 4 m2 Expo space (2*2m) on 2nd floor
  • Logo & link on website
  • 2 Expo passes

EXPO area

General information

We expect over one thousand tech people to attend the Conference and Expo on Friday. On Saturday it is open for everyone and in the last few years we have had around 10.000 - 15.000 people coming to the Expo and other activities happening in Harpa on the open tech day.

Why become a sponsor?

This a great opportunity to introduce your company, products, and services to technicians and IT professionals, students in computer science, and the public. This applies to all companies that are directly or indirectly dependent on information technology and independent of market areas because the purpose is to show the ICT sector.

Particular attention is given to the fact that exhibitions will have something interesting for the public on Saturday and the exhibitors are obligated to have a full presence on Friday and Saturday during the UTmessa.

Platínum (Platinum)

Gull (Gold)

Silfur (Silver)

Brons (Bronze)

Sprotar (Startups)

Your benefit

  • Tickets to the UTmessan conference
  • Stronger connection with UTmessan participants
  • Opportunity to meet friends and acquaintances and strengthen the network
  • Good presentation of your company and philosophy
  • Participate in an event that aims to show how much progress there is in the technology sector
  • Opportunity to influence young people to choose ICT as a future career - even have your company as a future workplace!


A 50% fee must be paid in case of cancellation before 15 January, after that, a full fee is charged and no cancellations are allowed. If UTmessan is canceled by the UTmessan team then we will reimburse the payment.

UTmessan and Ský are not in any way responsible for financial or other obligations that companies at the Expo area have made in the case that the event is canceled.

Opening hours

The Expo area is open on Friday and Saturday, and all exhibitors are obliged to have the booth open for both days.

The exhibition is open on Friday from around 9:30 o‘clock until 18:30 on the 1st floor where the cocktail will also be held. On the 2nd floor, the booths close at 17.

Saturday people start coming to UTmessan at 10 o‘clock so everyone has to be at the booths at that time. UTmessan closes at five pm on Saturday and at that time the booths shall be taken down and everything has to be taken out of Harpa (it is not allowed to take them down before that time). Please take away all the rubbish or throw it in Harpa's rubbish containers and leave the space as clean as possible.

Setup of the Expo area is on Thursday from 9 o‘clock until 17. 

Expo space size

Exhibitor floor space size depends on the type of sponsorship. Please do not have them higher than 3 meters.

  • Platinum: 8*2 meters
  • Gold: 5*2 meters
  • Silver: 3*2 meters
  • Bronze: 3*2 meters
  • Startup: 2*2 meters

Conference- and Expo passes

Exhibition sponsorship includes the following number of passes:

  • Platinum: 6 conference passes and 4 EXPO passes
  • Gold: 4 conference passes and 3 EXPO passes
  • Silver: 1 conference pass and 2 EXPO passes
  • Bronze: 2 EXPO passes
  • Startup: 2 EXPO passes

The conference pass includes access to conference rooms, the exhibition area, coffee, lunch, and the UTmessan party.
Exhibitors must register everyone who is going to attend the conference in the Conference registration form (also for the passes that are included with the sponsorship). Do this as soon as possible before the conference is sold out.

EXPO pass includes access to the exhibition area, coffee, lunch and UTmessan party but NOT access to the conference rooms.
This pass is registered to the exhibitor/company. It is valid for the holder and can therefore switch between shifts in the booth during the day.
If Exhibitors want more EXPO passes than are included in the sponsorship they can buy extra EXPO passes in a special form on the website.

You can pick up the Expo passes on Thursday or Friday at UTmessan info desk in Harpa. 

Framework and conditions for exhibitors

We ask the exhibitor to keep in mind that this is a technical show and we would like to see more being promoted and giving technical supplements instead of sweets and foods. Also, quizzes and games can be rolled out. We all want the expo area to be fun. At the same time, we wish that exhibitors take into account each other and set noise and show professionalism in communication with other exhibitors. Refreshments that generate trash such as popcorn or objects that leak down would be good to avoid. Send us information if you're going to offer something fun and we'll show it on the web. It is not allowed to give to the booth to 3rd party.

NOTE: It is not allowed to have alcoholic beverages in the booths unless you This email address is being protected from spambots. You need JavaScript enabled to view it..


Exhibitors only get floor space, they need to bring everything in the booths, such as chairs, tables, markings, and banners. Access to electricity and wireless networks is included. You can rent tables and other things from several companies, e.g. SýningarkerfiMerkingEXTONRECON , and Harpa. Numerous print centers print booklets and other materials in the booths. Note that those who are in the middle of the Flói area get a white 3 meters back wall with 1 meter side wall between booths.

Please respect your neighbors and do not put your stuff outside your booth.  We suggest that you do not leave small devices and other stuff unguarded in the booth

Staff in Expo booths

People working in the booth must have either a Conference pass or an EXPO pass to have access to the EXPO area.

On Saturday, staff in the booths will have access to a room with coffee and chairs to rest. Exhibitors must provide their people with other refreshments.

Conference Guests Info - Lead Collection

We expect over one thousund Conference guests at the UTmessan Conference and they are all connecte to tech in some way. Most of them are Icelandic but we also get some foreign guests as well or English-speaking residents.

Conference guests at UTmessan will have a badge with their information in a QR code.  The QR code is a “Business card” of the vCard 3.0 standard and contains information about guest‘s name, company, and email address.

Exhibitioners can f.ex. use a phone app to scan this QR code (with the guest's permission) to collect Business leads. There are several apps available and can be found by searching for "Badge Scanner" in PlayStore or AppStore.

The apps we've tested and are available on both Android and iOS are: 


BadgerScanBadgeScanner™ Lead Retrieval

Here is an example of the QR code on conference guest badges: